How to Learn PPC Marketing: 8 Steps (with Pictures) #ppc #online #marketing


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How to Learn PPC Marketing

With the rise in web-based business, learning Internet marketing is essential for increasing web traffic and sales. One of the main types of Internet marketing is Pay Per Click (PPC) advertising. In this type of advertising, you bid on certain key words, so that they show up as paid listings when a person types them into a search engine. You do not pay for the ad unless someone clicks on your link, and you can limit the amount you spend on the campaign each week. Search engines are an important source of business, with the DAC Group reporting that 71 percent of all Internet business begins with a query from a search engine. The best PPC advertisers choose their keywords carefully, monitor the results and optimize the most successful ads. In order to become a successful PPC marketer, you should spend time reading about PPC and doing some test advertising. Find out how to learn PPC marketing.

Steps Edit

Learn the basic terms and concepts associated with Pay Per Click marketing. Go to SlideShare.net to view a tutorial by Mike Duncan about PPC basics. This interactive slide show contains images, examples and definitions of search engine advertising.

  • You can find the slide show at slideshare.net/sageisland/learning-the-world-of-pay-per-click-advertising-2890486

Research the main types of PPC Advertising that you can use. The most common type is paid search, such as those used by Google AdWords and Microsoft adCenter. Next, research Google’s Display Network and PPC social media advertising, commonly used on Facebook and other social media websites.

  • You may want to do a trial run of each type of PPC advertising after you complete your research, to see what works best for your business.

Open a Google AdWords or Microsoft adCenter account and do a trial run. In many ways, the best way to learn about PPC is to learn by doing. The following is a good way to learn about ad formation, reporting and results. It is best if you already have a website for a business, where you track sales and traffic.

  • Pull reports from your website to see how much web traffic you have had for the last month. If your business is highly seasonal or you have had some big promotions recently, gather reports from a few months to a year. If you have a shopping cart, download or write a report quantifying recent sales. It is important to have baseline figures so that you can compare new reports after doing PPC marketing.
  • Choose a few keywords that you believe customers would use to look for your website. Make sure you choose highly targeted keywords, like “snow boots,” instead of general words like “warm clothing.” You will use these keywords to set up your PPC ads on search engines.
  • Sign into your Google AdWords account. Click on “Create your First Campaign.” Choose your bid, or how much you will pay per click and choose a budget. You can decide how much you will spend on this ad. Since it is a trial run, you may want to set the amount quite low.
  • Decide how you want your ad to look. Type in text, links, maps and anything else that you or your marketing team have determined are effective messages.
  • Target your ad selecting certain demographics, geographical areas, languages and devices. If you know your products are popular in certain areas, then this is a good way to ensure your ad targets your ideal Internet surfer.
  • Click on “Save and continue.” Make sure that Google AdWords has your billing information listed on your account so that they can bill you. Experiment on Google to see how noticeable your ad is. Then, monitor it regularly. You may want to continue the ad for a week or month. Then, compare your sales and traffic against your results as reported by Google and your own website.


Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


#mortgage marketing

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Mortgage Marketing Design

Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • What Is SEM? PPC – Paid Search Marketing Explained #ppc #advertising #companies


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    What Is SEM Paid Search Marketing?

    What Is SEM?

    SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

    Related SEM Synonyms Acronyms

    Search Engine Marketing was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search .

    At Search Engine Land, we generally use SEM and/or Paid Search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

    • Paid search ads
    • Paid search advertising
    • PPC (pay-per-click) *
      • PPC (pay-per-call) some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
    • CPC (cost-per-click) *
    • CPM (cost-per-thousand impressions) *
      • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

    SEM For Beginners

    Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

    Beyond that, there are a number of 2nd tier PPC platforms as well as PPC advertising options on the major social networks.

    In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

    Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google s Insider s Guide To AdWord s (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.

    In 2014, Google AdWords released a new video about how AdWords PPC auctions work:

    Pay Per Click Advertising Tips Tactics

    On Search Engine Land, we provide paid search advertising information and news in a variety of ways:

    • All PPC News Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.
    • How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads.

    Search Ads Archives. This area of Search Engine Land provides a collection of all stories we ve written on the topic of paid search. There, you ll find additional sub-categories for special topics in paid search marketing including:

    More Search Marketing Resources


    At our sister editorial site Marketing Land, we cover related topics in digital marketing, social and search based advertising, including:

    At Digital Marketing Depot, the research arm of our parent company, there is an archive of PPC / Paid Search presentations available webcasts on demand, to anyone, for free.

    You can also learn beginner to advanced PPC techniques at our paid search marketing workshops and general sessions at our conference series, Search Marketing Expo .

    Get SEM News Advice Delivered To Your Inbox

    Sign up for our weekly SEM and daily SearchCap newsletters to get the latest PPC news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web.


    Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • About Us #ppc #advertising #consultant


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    About Half a Bubble Out Marketing, Advertising Consulting

    Here at the Bubble we live and breathe marketing and advertising so you don’t have to.

    We have spent over 10 years partnering with our clients to help them achieve their goals to grow their business and keep their customers happy. As a full service marketing and advertising agency we are here to help you in whatever capacity you need.

    Looking for a Traditional or Internet Marketing Consultant?

    We serve our clients in the role of internet marketing consultant as well as traditional marketing consultant, and we design and implement just about every form of marketing or advertising collateral that you need to be successful. To get a full picture of all that we do check out Our Services.

    True to our tagline, at Half a Bubble Out we want to know your story so we can effectively tell that story to your potential customers.

    You are the expert at your product and industry so we make it our primary goal to listen to you and really understand what makes you tick so we can translate that to your customers and prospects.

    Struggling to Figure out your Marketing Strategy?

    The world of marketing and advertising is getting more complex every day.

    How do you decide what path to take, what to add, what to ignore, and who to listen to? Staying on top of all the options and approaches so that you are spending your marketing budget wisely can be challenging. If you are a small or medium sized business, you probably don’t have a full time marketing staff to focus on this stuff so you are trying to navigate a marketing strategy while also running your company. Why not work with a team of experts who can come alongside as industry experts to help you sort through it all?

    At the Bubble we will partner with you to help create an effective strategy for your company.

    We have a proven history of helping companies discover what advertising channels make the most sense for their product or service. Implementing creative ideas without strategic thinking can be a huge waste of time and money. We can help you determine the best ways to invest your marketing dollars to reach your audience. Whether you need an internet marketing consultant, or you want to revamp both your internet and traditional marketing approach, we are here to help.

    We look forward to bringing our creativity alongside your expertise to help you create a strategy that will bring results to your bottom line.


    Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.