Infographic: 10 Commandments of Email Copywriting – The Point #email #marketing #copywriting


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Infographic: 10 Commandments of Email Copywriting

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.

No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow. Here are 10 of the most important, drawn from this earlier post .

Click on the image below to see the infographic full-size.

5 thoughts on Infographic: 10 Commandments of Email Copywriting

Amusing and very true! It s so easy for an inexperienced writer to make any one of these mistakes so hopefully this will deter them from doing so.

I agree with every point. Nice infographic. We just printed for our office wall.

Printed and posted on the mirror in my office. Also sharing with my list right now

Great infographic Howard! I agree with all points mentioned.

One thing I have noticed along the lines of your 3rd commandment is that sometimes longer emails work, as long as you have a compelling story to really pull the reader in (and it still helps to include a clickable call to action early in the text for those that don t want to read).

However if you are using longer emails as part of your strategy, they need to be tested and better not be filler or fluff (which of course you cover in the 7th commandment ).

I m working on a HUGE marketing campaign for my client. This was PERFECT timing. They printed out copies for everyone at the staff meeting. Nothing but compliments. We ve all seen variations of these commandments. Yours were the first to strike our entire team. Longer emails do work, as Matt Lord stated in July. One topic with a call to action something of VALUE to them. That seems to be what works best. Now, back to reviewing our drips for the trite and nearly invisible, Learn more

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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years’ experience in direct marketing, demand generation and lead management.

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Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


#mortgage marketing

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Mortgage Marketing Design

Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


  • Mortgage Marketing – Website Design, SEO, PPC, Copywriting, and Social Media for the Mortgage Industry


    #mortgage marketing

    #

    Mortgage Marketing Design

    Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

  • Gateway Bank: Reverse Division


  • Companies We Work With

  • Gateway Bank Mortgage

  • Mid America Mortgage

  • Coastal Lending Group


  • Our Expertise

    In depth Knowledge of the Mortgage Industry
    Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, SEO, PPC (pay per click), and web site development in this highly competitive space and highly regulated industry. Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Have Questions?

    Give us a call today at 910-547-6910 to find out how ILM Marketing can help you improve your search engine rankings, build authority, and generate leads online.

    Web Site Design Management Services

    ILM Marketing custom builds sites for large national mortgage companies down to individual loan officer websites. We listen to our clients needs and build sites around their goals, whether it s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We do not currently offer any templated websites. We can however create a site and duplicate it for multiple branches and/or loan officers.

  • Gateway Bank Mortgage

  • Gateway Mortgage Reverse Division

  • Kelly Decker at First United

  • Mid America Mortgage

    How We Help Market Your Mortgage Company Online Off

    Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

    So, why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have multiple clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work in our office. Not India. Not the Philippines.

    Mortgage Pay Per Click Management

    If you have an existing site, you’ve likely tried Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword. Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money.

    Social Media Marketing for the Mortgage Space

    Let us start by saying that you can spend lots of time and energy trying to generate mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as Justin Bieber. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see many leads as a direct result. However, using social media can help you build authority in your space (think Google +), accumulate inbound links, and show the search engines that you are actively pushing out great content. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Twitter, Tumblr, StumbleUpon (which we don’t recommend for this space), Pinterest, and Linkedin.

    Local Mortgage SEO

    SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Places and Google Plus Local Listings have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

    Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute an email marketing strategy that makes sense for your business.

    Brochures, Postcards, Flyers White Papers

    Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

    Wanna Talk?

    We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.