Corporate sponsorship in schools #los #angeles #(calif),education #(k-12),advertising #and #marketing,budgets #and #budgeting


Los Angeles Schools to Seek Sponsors

“This is really our way to be responsive to that reality; we need to look for other sources of revenue,” said Melissa Infusino, the director of partnerships for the district. “As uncomfortable as it may be for folks, it’s less comfortable to get rid of programs or go through more layoffs.”

As they discussed the proposal at Tuesday night’s meeting, several board members expressed distaste with the idea of opening up schools to business, but concluded that there was no other way.

“The implications of us doing this are really disconcerting and really bothers me to my core,” said Steve Zimmer, who said he reluctantly favored the plan because he saw no better alternatives for raising cash. “The reality is public funding is not funding public education.”

Continuing the budget cuts “would just be a massacre” for public education in the city, he said.

All money generated through the sponsorships will go to the district’s general fund, although they will be earmarked to finance athletic, arts or academic programs at the donor’s request.

In a one-page summary pitch to potential sponsors, the district mentions the possibility of arranging school visits to pass out samples of approved food products or placing the donors’ logos in school cafeterias. Or perhaps they might rather have the naming rights for the Academic Decathlon or Drill Team championships.

While the district will soon begin enthusiastically pitching the sponsorships to local businesses and major corporations, they are making it clear that they have their limits. No alcohol, tobacco or firearms can be promoted. No companies that promote high-calorie or high-fat foods will get play, either.

“You’ll never see any Coca-Cola signs sponsoring anything here,” Ms. Infusino said. She said that she had already received several inquiries from companies about sponsorships, though she declined to name names.

Josh Golin, the associate director for the Campaign for a Commercial-Free Childhood. said that districts had been turning to corporate sponsorships for years with limited success.

“They really have an unrealistic idea of the amount of money they can raise with the kind of restrictions they are talking about,” he said.

With no sign that the financial picture will get any better anytime soon, Mr. Zimmer said he expected “no end to these kinds of Solomonic choices.”

And, Ms. Infusino added: “We’re not naïve; it is not going to take away all of our budget issues.”

A version of this article appears in print on December 16, 2010, on Page A22 of the New York edition with the headline: Los Angeles Schools, Facing Budget Cuts, Decide to Seek Corporate Sponsors. Order Reprints | Today’s Paper | Subscribe

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Dr. Laurie is a Licensed Clinical Psychologist with a specialty in Sex Therapy, and has been a practicing Psychotherapist for over 25 years. Her professional activities and experiences are diverse. More than 25 years ago, she began a career in radio when, as a co-host, she joined the team of MIX 96 in Montreal; a station that broke barriers when it introduced a call-in show (The Love Line ), airing once per week, all about sex and relationships. In 1999, she joined CJAD 800 with her own talk show (this time nightly), once again about sex and relationships. Her syndicated show, PASSION is the only show of its kind on Canadian airwaves. Learn more »

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Call Tracking: The Ultimate Guide to Tracking Phone Leads #advertising #call #tracking


Call Tracking: The Ultimate Guide to Tracking Phone Leads

Topics Covered

Ring! ring!

It’s your customers calling. They’re ready to do business with you, and they got your number from– wait, you have no idea where they found your number .

You’ve spent a lot of money on pay-per-click (PPC) campaigns, a brand new website, and sleek postcards, but without call tracking, it’s going to be difficult to figure out which marketing strategies are working. Call tracking can help, whether you’re a small business owner or marketer for a large corporation.

Phone call tracking sounds complicated, but it’s actually as easy as packing a suitcase. With a tiny bit of elbow grease, the right tools, and enough knowledge, you’ll be well on your way to improving the way you do business.

Call tracking is made of unicorn blood — it’s that great for business Al Ruggie 911 Restoration With call tracking, we know what AdWords keywords, campaigns, and even devices are converting at the best rate. This allows us to spend our advertising budgets accurately. Ian St. Clair Clicks and Clients

What’s Call Tracking?

Your business has a phone number, right? What happens when people call it?

Before you say “people aren’t interested in calling me,” consider the stats: 65% of Fortune 500 companies say phone calls are their highest quality lead source, while 61% of local mobile searches result in a phone call. People want to talk to a human being when they’re making a decision, resulting in a huge sales opportunity for you.

Call tracking helps you understand how customers reach you, whether they’re calling from ads on a website or on a billboard. It can help you determine which marketing methods lead to the most sales.

For example, imagine you run marketing for a healthcare clinic. You might be running multiple campaigns at once:

With call tracking, you’ll be able to see which ad campaign generates the most phone calls, as well as which ad campaigns lead to sales. Maybe you think your billboard is bringing in all the phone calls, when really it’s your PPC campaign. Insights like this can help you streamline your marketing to focus on the most effective advertising channels.

What Does My Business Get Out of It?

Many people have robust analytics systems to measure how many people visit their website. That’s important info, but it doesn’t account for all those people who pick up the phone and call your business. These phone calls represent your leads, and often they’re more likely to result in a sale than an email or website click.

Call tracking has benefits that are impossible to ignore:

Determine What’s Working

Just because you spent thousands on a billboard doesn’t mean it will lead to sales. Call tracking can help you figure out what campaigns are working and which ones are falling flat.

Correctly Attribute Marketing Efforts

Sometimes our gut feelings are wrong. We think certain campaigns are successful, but we’re unable to back it up with data. Call tracking allows you to correctly attribute your leads and phone calls to their sources.

Prove ROI to Yourself or Your Boss

When you’re throwing money into advertising efforts, you want to be sure that you’re getting a return on your investment. Call tracking can help you accurately prove ROI to yourself, your investors, and your boss.

Save Money

Call tracking allows you to figure out which landing pages and which efforts are converting, which allows you to reduce wasteful spending. A better understanding of how customers get to you– the cost-per-response– can result in huge financial gains.

Recover Leads

Call tracking can help efficiently recapture business. If a lead is lost– say a homeowner wants to shop around for the best price– then you can cater your follow-up call to that concern. More information gives you a greater ability to determine what a potential customer needs to complete a transaction.

Leverage Integrations with Other Tools

Call tracking can be integrated into Customer Relationship Management (CRM) tools as well as into Google Analytics, Salesforce, and other software solutions, providing a seamless view of marketing performance.

Make Better Decisions in the Future

How can you make future plans if you don’t know what’s working now? Call tracking helps you determine your most effective marketing channels so that you can focus your efforts (and your budget) in the right places.

Is Call Tracking Hard to Do?

Call tracking can be done at a very basic level so you can get a sweeping view of where your calls are coming from, or you can set up advanced call tracking so you can see results at a granular level. You can do call tracking for free with Google Analytics and PPC platforms, and you can splurge on helpful software solutions.

At the most basic level, you can get multiple phone numbers, one for each campaign, with a service like Grasshopper. You can track which numbers get the most calls.

With AdWords, you can get a different number for every ad, allowing you to see which ads perform best. You can put different numbers on direct mail campaigns, email campaigns, flyers, and more.

Here, you can see two numbers side by side. One is used for PPC, and it gets significantly more calls than the one used on billboards. It also shows that the calls from the PPC number are much longer in length:

Pros and Cons of Call Tracking

Getting Started

Getting started is the hardest part. That’s why we’ve compiled all we know about call tracking into this guide. You’ll learn how to leverage call tracking for your business, as well as how to install and manage it. We’ll set you up for success so you can determine what marketing channels are working, so you can make the best business decisions moving forward.

Enter your email to download this guide as a printable PDF.

Grasshopper provides 800 and toll free numbers as well as local phone numbers for businesses and allows them to use a virtual phone system to keep their employees connected anywhere, on any phone with features like call forwarding.

Looking for the Grasshopper logo?

Benefits of Radio Advertising #commercial #radio #advertising


Benefits of Radio Advertising

10 Golden Benefits

I truly believe radio advertising is a very effective way to increase your sales – here’s my 10 Golden Benefits of Radio Advertising:

1. Radio Reaches a Huge Audience

The latest 2015 survey results show the number of people listening to radio is continuing to increase. In Australia, over 10 million people listen to a commercial radio station for at least one hour every week of the year.

2. Radio is Targeted

Radio allows messages to be tailored and localised to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market. Each radio station is operated with specific market segments in mind, so after a careful selection process your product or service will be advertised to your exact target market.

3. Radio Cuts Through

Radio is the medium that people spend most time with throughout the day, providing ample opportunity for a message to reach its audience. People carry out a wide range of activities while simultaneously listening to the radio. And media surveys always show that radio listeners are far less likely to “tune out” when ads come on the radio, compared to television. Ask yourself – how often do you change channels or get up from your seat when the ads come on tv? Do you do the same while listening to the radio?

4. Radio is the Anywhere, Anytime Medium

Given radio’s portability, advertisers have the opportunity to reach people on the go, giving them an edge over competitors. The accessibility of radio enables listening to occur in places that other media may have difficulty reaching, for example your target customers don’t read a newspaper or magazine whilst driving, nor do they watch tv whilst working in the garden. Its said that there are 50 million radio in Australia – that’s an average of 5 devices per household. Today, radio even overlaps with the phenomenon of digital media via downloadable radio station apps.

5. Radio Is the Pulse of the Community

Radio is live and local so it reflects the community. People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sport and entertainment. It’s more local than global .the traffic is jammed or the bridge is closed. In fact, it’s very interesting to note that radio has many of the characteristics that the new digital world has in the way it acts as your constant companion, with you wherever you are.

6. Radio Offers Promotional Opportunities

A “live broadcast” at your location, sampling your product on air, running a competition. Promotions like this can be hard to do with social media, print or television, but radio can offer this sort of target customer involvement at an affordable price. And if its done well, it can really personalize your product or service to your target customer.

7. Radio is Influential

Radio is the medium to build top-of-mind awareness – for example, careful time placement of ads can have a real impact on your call to action. In addition, a “live read” that offers a personal endorsement by a radio personality will add credibility to your product or service. Studies show that radio content influences people, because they feel they are hearing it from a “friend” and referrals are always the best type of sales opportunity.

8. Radio Reaches Your Target Customers with Frequency

Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost effective than other media. People choose to listen to radio – they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.

9. Radio is Flexible and Immediate

Radio commercials can be created quickly without the production and delays of other media. Copy can be produced and revised at short notice.A radio advertising campaign can be up and running within a week.

10. Radio Provides a Strong Call-To-Action

Radio commercials can be selectively scheduled by day-part and weekday, enabling messages to be delivered close to purchase. Listeners can act on an advertiser’s message and participate in station competitions.

Use the Radio Results Advantage

To take advantage of these benefits, begin your radio advertising journey the smart way, with an independant expert with 20 years industry experience. Reach us on the Contact Us page or give Radio Results a call on (02) 9114 9927.

And if you’re not quite ready yet, but you want to start keeping up to date with the latest radio advertising tips and trends, feel free to join our monthly newsletter list:

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What Is SEM? PPC – Paid Search Marketing Explained #ppc #advertising #companies


What Is SEM Paid Search Marketing?

What Is SEM?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

Related SEM Synonyms Acronyms

Search Engine Marketing was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search .

At Search Engine Land, we generally use SEM and/or Paid Search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click) *
    • PPC (pay-per-call) some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *
    • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

SEM For Beginners

Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

Beyond that, there are a number of 2nd tier PPC platforms as well as PPC advertising options on the major social networks.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google s Insider s Guide To AdWord s (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.

In 2014, Google AdWords released a new video about how AdWords PPC auctions work:

Pay Per Click Advertising Tips Tactics

On Search Engine Land, we provide paid search advertising information and news in a variety of ways:

  • All PPC News Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.
  • How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads.

Search Ads Archives. This area of Search Engine Land provides a collection of all stories we ve written on the topic of paid search. There, you ll find additional sub-categories for special topics in paid search marketing including:

More Search Marketing Resources

At our sister editorial site Marketing Land, we cover related topics in digital marketing, social and search based advertising, including:

At Digital Marketing Depot, the research arm of our parent company, there is an archive of PPC / Paid Search presentations available webcasts on demand, to anyone, for free.

You can also learn beginner to advanced PPC techniques at our paid search marketing workshops and general sessions at our conference series, Search Marketing Expo .

Get SEM News Advice Delivered To Your Inbox

Sign up for our weekly SEM and daily SearchCap newsletters to get the latest PPC news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web.

About Us #ppc #advertising #consultant


About Half a Bubble Out Marketing, Advertising Consulting

Here at the Bubble we live and breathe marketing and advertising so you don’t have to.

We have spent over 10 years partnering with our clients to help them achieve their goals to grow their business and keep their customers happy. As a full service marketing and advertising agency we are here to help you in whatever capacity you need.

Looking for a Traditional or Internet Marketing Consultant?

We serve our clients in the role of internet marketing consultant as well as traditional marketing consultant, and we design and implement just about every form of marketing or advertising collateral that you need to be successful. To get a full picture of all that we do check out Our Services.

True to our tagline, at Half a Bubble Out we want to know your story so we can effectively tell that story to your potential customers.

You are the expert at your product and industry so we make it our primary goal to listen to you and really understand what makes you tick so we can translate that to your customers and prospects.

Struggling to Figure out your Marketing Strategy?

The world of marketing and advertising is getting more complex every day.

How do you decide what path to take, what to add, what to ignore, and who to listen to? Staying on top of all the options and approaches so that you are spending your marketing budget wisely can be challenging. If you are a small or medium sized business, you probably don’t have a full time marketing staff to focus on this stuff so you are trying to navigate a marketing strategy while also running your company. Why not work with a team of experts who can come alongside as industry experts to help you sort through it all?

At the Bubble we will partner with you to help create an effective strategy for your company.

We have a proven history of helping companies discover what advertising channels make the most sense for their product or service. Implementing creative ideas without strategic thinking can be a huge waste of time and money. We can help you determine the best ways to invest your marketing dollars to reach your audience. Whether you need an internet marketing consultant, or you want to revamp both your internet and traditional marketing approach, we are here to help.

We look forward to bringing our creativity alongside your expertise to help you create a strategy that will bring results to your bottom line.