Oracle Big Data
The Foundation for Data Innovation
Enterprise Big Data
We live in a world increasingly driven by data. How your organization defines its data strategy and approach—including its choice of big data and cloud technologies—will make a critical difference in your ability to compete in the future.
- Leverage the benefits of big data in the cloud
- Choose the leading provider to both Fortune 500 firms and top cloud app vendors
- Extend scalability, reliability, and resiliency across the entire environment
- Build on Oracle Engineered Systems for the best price for performance
- Protect investments and skills in the era of big data and cloud
- Video: Oracle for Enterprise Big Data (2:01)
- Video: Oracle Big Data Architecture (1:49)
What is Big Data?
Big data describes a holistic information management strategy that includes and integrates many new types of data and data management alongside traditional data.
White paper: Enterprise Architect’s Guide to Big Data—Reference Architecture Overview
Big data has also been defined by the four Vs:
- Volume. The amount of data. While volume indicates more data, it is the granular nature of the data that is unique. Big data requires processing high volumes of low-density, unstructured Hadoop data—that is, data of unknown value, such as Twitter data feeds, click streams on a web page and a mobile app, network traffic, sensor-enabled equipment capturing data at the speed of light, and many more. It is the task of big data to convert such Hadoop data into valuable information. For some organizations, this might be tens of terabytes, for others it may be hundreds of petabytes.
- Velocity. The fast rate at which data is received and perhaps acted upon. The highest velocity data normally streams directly into memory versus being written to disk. Some Internet of Things (IoT) applications have health and safety ramifications that require real-time evaluation and action. Other internet-enabled smart products operate in real time or near real time. For example, consumer eCommerce applications seek to combine mobile device location and personal preferences to make time-sensitive marketing offers. Operationally, mobile application experiences have large user populations, increased network traffic, and the expectation for immediate response.
- Variety. New unstructured data types. Unstructured and semi-structured data types, such as text, audio, and video require additional processing to both derive meaning and the supporting metadata. Once understood, unstructured data has many of the same requirements as structured data, such as summarization, lineage, auditability, and privacy. Further complexity arises when data from a known source changes without notice. Frequent or real-time schema changes are an enormous burden for both transaction and analytical environments.
- Value. Data has intrinsic value—but it must be discovered. There are a range of quantitative and investigative techniques to derive value from data—from discovering a consumer preference or sentiment, to making a relevant offer by location, or for identifying a piece of equipment that is about to fail. The technological breakthrough is that the cost of data storage and compute has exponentially decreased, thus providing an abundance of data from which statistical analysis on the entire data set versus previously only sample. The technological breakthrough makes much more accurate and precise decisions possible. However, finding value also requires new discovery processes involving clever and insightful analysts, business users, and executives. The real big data challenge is a human one, which is learning to ask the right questions, recognizing patterns, making informed assumptions, and predicting behavior.
To learn more about critical considerations in selecting big data technologies, read Oracle’s white paper, Enterprise Architect’s Guide to Big Data—Reference Architecture Overview (PDF) .
In the Spotlight
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The Convergence of Big Data and the IoT
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Chungho Nais Gains New Business Insight from Big Data Analysis with Oracle Cloud
With Oracle Big Data, we can analyze sales patterns based on weather conditions and use data analytics in sales, marketing, and customer service to drive new business insights. Oracle Cloud helped us to increase employee satisfaction to provide necessary data anywhere and anytime.
Jong-Chul Lee, IT Team Leader, Chungho Nais Corp
Busit Empowers Customers to Achieve Digital Transformation
Boosted by the Oracle France WeLoveStartups initiative, we tremendously increased our Big Data capabilities using Oracle REST Data Services to leverage our Oracle NoSQL Database, Enterprise Edition. Only Oracle could have helped us achieve a fully functional Big Data infrastructure in just hours.
Wassel Guerbaa, CEO, Busit SAS
Banco Galicia Transformed Targeted Marketing with Real-Time Decisions
We wanted to transform the way we interact with our customers, leaving the traditional model behind. We saw in Oracle Real-Time Decisions the potential to have a customer-centered solution with the analytical capabilities to customize service according to the clients’ profile and preferred channel.
Mariana Leguizamón, Analytical Marketing Manager, Banco Galicia
mStart Enhances Service and Reduces Transportation Costs with Oracle Big Data
Thanks to the profound insights delivered in real time by Oracle Big Data Appliance, we have increased our ability to respond to the needs of more than 1 million loyalty card holders who regularly use our retail network. We also expect to reduce our transportation costs.
Ana Svetina, Head of Marketing, mStart d.o.o.